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Google monitoring – 8 reasons you shouldn’t do it by hand

Tomasz Lewandowski
Tomasz Lewandowski
Google monitoring – 8 reasons you shouldn’t do it by hand

We all use machines, platforms and technology instead of doing things by hand. In most cases it’s obvious. Nowadays no one wants to wash clothes without a washing machine or monitor social media by going manually through each channel and dozens of hashtags that are important for their company.

Introduction 

We all use machines, platforms and technology instead of doing things by hand. In most cases it’s obvious. Nowadays no one wants to wash clothes without a washing machine or monitor social media by going manually through each channel and dozens of hashtags that are important for their company.

But there is still this place called Google search engine where many people do the monitoring by hand. With billions of active users, brands cannot afford that negative Top10 results will affect their reputation or impact sales. Some people think that it’s ok as it’s not that time consuming but there are so many reasons to use a platform and forget about manual labour.

8 reasons why: 

1. It’s impossible for 1 person to monitor several keywords 

With our Agency plan you can monitor up to 30 keywords and organize them in projects. You can monitor e.g. your company, competitors, products, services, clients or subcontractors. Options are endless and it would be impossible for one person to go through that many results and not miss any important changes.

2. You cannot spend endless hours on manual monitoring

Just how much time you can allocate for manual Google monitoring for it to be cost effective? Can you give your employee 15 minutes for this? Probably. But can you give him an hour daily? Not likely. With Sentinic everything is automatic and takes seconds. You need just few minutes each day to check all the changes from the last 24 hours and go back to other responsibilities.

3. No one can read all top publications daily 

Ok, you’re checking Google and see the titles but it’s not enough. To check properly if a title is negative or positive you have to go through the contents. It’s even harder with aggregator websites with hundreds of users’ opinions where just a few new ones can greatly affect your reputation or sales.

With our platform you get automatic sentiment analysis that provides you with a precise estimation. It’s updated weekly so even changes in the aggregators won’t be a problem. Do you want to know more about how we calculate it? Click here!  

4. You won’t be able to remember data from a month before

You won’t see a trend without perfect memory. By analysing data from a longer period, you can identify e.g. which results are set in stone and which are mobile and change often in Top20 results. This data is crucial to make the right SEO strategy decisions and take the Google Top for yourself. It will also help you when you just don’t have time to check Google on a specific day.

5. Going through 20 results is too time consuming

Everyone cares about Top10 results as they are what we see on the first results page and this is the place where most of the users end their search for answers. But the second results page is the waiting room for Top10. Knowing that for example a negative result went up several places in the last days we may predict that it will appear in Top10 and start affecting users’ opinions.

6. It’s easy to miss important changes

There are some days when you just don’t have time to check the platform or you just don’t want to. Highlights system will take care of that and inform you about all the crucial changes. New negative result in Top3, a negative result going up by 3 places or a big change in Keyword Score? You’ll get an e-mail notification about it so you will be able to react in real time.

7. You get personalized results

Yes, it’s a bad thing. Normally it’s ok to get the results that match our interests and opinions but not when you want to know what others see. Using Sentinic you get the average Google results. So, you don’t get results specific to yourself and your search history but results that can what the whole population usually sees while researching your company.

8. Monitoring other countries and languages is pretty much impossible 

Let’s assume your company is active in various countries and you want to either compare how you fare in each of them or just have all the monitoring in one place. Sentinic lets you monitor almost all of Europe and USA with other countries coming soon. Keep everything tidy in one place and monitor even the languages that you don’t know.

We believe that these 8 reasons are enough to forget about doing things by hand and at least test out how Sentinic can improve your Google monitoring. Learn the basics with this article! 

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